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As we have worked with Momentum2 over
the last year, we have been deeply impressed with their approach
to social and strategic marketing. In a field laden
with hype, Kim McKay and Jenny Bonnin are the real
deal: they have built a well-earned reputation creating and
leading some of the most effective and socially transformational programs
in Australia and around the world.
Our Partnership With
Momentum2
We
are delighted to announce that we have formed a strategic alliance
with the Australian social marketing consultancy Momentum2, headed by Jenny Bonnin
and Kim McKay.
Their work includes
shepherding the leading environmental organizations Clean Up Australia and Clean Up The World, helping to
create the My
Green Bag program, in which, in partnership with a major
retailer, hundreds of thousands of Australians have switched to
environmentally safter reusable shopping bags. They've also created
strategic communications for the Genographic
Project and the Climate Investment
Partnership, among others. Momentum2 combines what
every good partner should have: talent and a track
record.
Our partnership allows us
to extend our reach in the Asia-Pacific region and to offer global clients
a more integrated mix of trends and futures research, analysis and
strategic marketing response. And we'll continue our work with
Momentum2 on a category-defining global futures project,
which will be announced in the coming months.
No matter where you
are in the world, if you want to create change, to align your brand with
social action, and to create momentum, we encourage you to learn more
about this terrific company.
